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Kendra Scott’s New York MomentWhile the company is in an expansion mode, the ceo is taking thoughtful, measured steps.
[Collection]NEW YORK – Kendra Scott on Labor Day will open a 1,700-square-foot flagship at 126 Spring Street in SoHo, the brand’s first store here.
Scott, chief executive officer and designer of her namesake jewelry brand, said a store in Manhattan is something of a rite of passage for her. “I now have 80 stores,” she said. “The New York market is where I wanted to be. It’s the quintessential culture of fashion. There’s nothing like it.
“New York was one of those markets where we were always looking for the right opportunity and the right location,” Scott said. “Our brand has grown and expanded and we felt the timing was right. We have a showroom in the Garment District and a shop-in-shop at Bloomingdale’s. We did a pop-up shop in the Hamptons last summer and we’re doing one again this summer. The customer is here and she wants us here. There’s white space in the market. Our goal is to continue to expand our footprint now that we have our first store in SoHo. “
The two-level, Kendra Scott color-filled flagship is tactile and interactive. Scott’s stores draw consumers in, and once there, there’s plenty to do. Color Bars for jewelry on each floor will
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