Fancy Store Offers Small Taste of the Online MarketplaceThe unit in Manhattan's SoHo pushes collaborations with designers, athletes and influencers.

[Collection]Fancy.com, the social-network-turned-online marketplace, has opened its first permanent store, a 2,500-square-foot unit at 57 Bond Street in Manhattan’s SoHo. While the web site offers about 250,000 products for sale, the store’s assortment is naturally vastly whittled down. However, in keeping with the breadth of Fancy.com, the store’s product drop ranges from a camouflage sofa to a $25,000 Abyss table to fashion from Comme des Garçons Play, See by Chloé, Mara Hoffman and Azalea.  The 1,266-square-foot basement is being converted to an art gallery, according to Fancy.com founder and chief executive officer Joseph Einhorn, who said the gallery is a natural since “we’re based in SoHo.” A room within the store in the center of the space will hold a DJ booth. Another unique aspect is that the store is completely cashless. The only way to make a purchase is through the Fancy.com app or an iPad in store. Fancy.com is one of the few web sites that accepts crypto-currency.  “This is our Colette in New York,” said Einhorn. It’s a lofty comparison. The well-known Parisian store, which was celebrated for its window displays, frequent events and collaborations, closed its doors in December. “The thing I Iove about retail is multibrand. Kering, which has been a longtime investor in

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