Experienced Exec Advises New CMOs: Be Comfortable Being UncomfortableMartyn Etherington, CMO of Teradata, shares proven strategies for aligning sales and marketing and driving transformation change. Goal execution relies on a cultural mindset change to face problems head-on. When it comes to KPIs and dashboards, “living in the red” is the only way to get to green.

[Collection]Martyn Etherington, CMO of Teradata, shares proven strategies for aligning sales and marketing and driving transformation change. Goal execution relies on a cultural mindset change to face problems head-on. When it comes to KPIs and dashboards, “living in the red” is the only way to get to green.https://www.forbes.com/sites/jenniferdavis/2018/08/06/experienced-exec-advises-new-cmos-be-comfortable-being-uncomfortable/