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Danish Fashion Shifts Into Maximalist GearBrands continue to push boundaries, and are attracting international attention.
[Collection]COPENHAGEN — Copenhagen Fashion Week was anything but minimalist, with showgoers donning Puka shells — on necklaces, bracelets, anklets and belts — as a complement to their colorful, printed dresses. Handheld fans and flip-flops became the unofficial symbol of the three-day showcase as many tried to combat the heat that draped itself over the city.
Tailored jackets and Stan Smiths are a thing of the past, and Scandinavian street style is upping its game. Brands have been pushing their boundaries, too, taking a fresh and experimental approach to spring collections, unveiled during the three-day showcase and at the accompanying trade shows Copenhagen International Fashion Fair, or CIFF, and Revolver.
“We’ve seen a shift in the minimalism trend, which is moving more and more towards maximalism in the market. From bright colors and prints, Scandinavian style still channels these ‘out there’ trends in an incredibly chic and understated way,” said Tiffany Hsu, fashion buying director of MyTheresa.com, which picked up Danish label Baum und Pferdgarten for next season.
“Danish fashion is young and catering to the advanced contemporary market. They are truly pioneers of bringing new talent to the wider industry and keeping trends fresh and relevant,” Hsu added. “We’ve seen a huge shift in its
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