YNAP Commissions Research to Support Digital Education Among Young WomenA lack of awareness and inspiring role models emerge as the main reasons restraining young women from pursuing careers in tech.

[Collection]MILAN — The Yoox Net-a-porter Group has taken its commitment in promoting digital education a step further: The leading online luxury fashion retailer commissioned research in the U.K. to investigate what keeps young women from pursuing studies in technology. Surveying 1,000 young people ages 11 to 16 and 1,000 parents of children in that same age bracket, the study shows that even if young women are aware of the availability of careers in technology, half of them believe that these are “unexciting,” while more than two-thirds think roles in tech are mainly about gaming and IT consultancy. Outside of these jobs, young women associate technology careers with engineering, architecture, telecommunications and finance, ranking more creative industries — retail, luxury, travel, fashion and beauty — at the bottom of the list in terms of their relationship with tech roles. In particular, only 8 percent of the girls interviewed think that technology careers have a role to play in fashion, just 7 percent associate it with retail and only 5 percent think tech has a link with luxury. On the other hand, the majority of young men interviewed consider tech careers “exciting” and have a more open approach toward information and communication technology-related subjects. In addition, the study

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