Wired Editor in Chief on New Staff HiresThe company’s tapped Scott Rosenfield, previously of Outside, to be site director.

[Collection]Condé Nast’s Wired title has unveiled a raft of new hires to both the business and editorial sides of the masthead. At the top of that list is new site director Scott Rosenfield, who comes to the magazine from Outside, where he served as digital general manager, implementing an affiliate revenue program for the publication’s web site and built on its newsletters to drive revenue. In his new role, Rosenfield will weave together a strategy that links affiliate programs, subscriptions and video across platforms, ranging from Instagram to YouTube, back to the editorial content to ultimately generate revenue for Wired. “One of Scott’s responsibilities is figuring out how to align our editorial mission with our financial prerogatives,” Wired editor in chief Nicholas Thompson said. “It’s a pretty big, complicated job and it involves a lot of business but it also involves a lot of editorial strategy.” Rosenfield, who begins his new gig July 23 in the New York office, is one of several recent hires for the tech title. Other additions include former Recode engagement editor Meghann Farnsworth as director of social media, former Elements editor Anthony Lydgate as senior editor, former Vice senior features editor Caitlin Kelly as senior editor and Emily Dreyfuss

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