From Shawn Stussy to Kanye West, Streetwear Marks Five Decades of DisruptionA report from Trendalytics traces the origins and growth of the surf, skater and hip-hop trend.

[Collection]The genesis of the surf and skate movement goes back to the early Seventies in Los Angeles. But it was in the early Eighties when surfboard maker Shawn Stussy put his brand name on T-shirts and hats that the movement gained momentum in apparel. Today, the trend is known as streetwear and it’s a $309 billion industry that is impacting the global fashion and luxury apparel market, according to a new report from Trendalytics. “Streetwear is hardly a new concept,” authors of the report said. “What began as a social movement in the 1970s, has become an evolving subculture for nearly 50 years. While the aesthetic is made up of T-shirts, baseball caps, hoodies and sneakers, streetwear is about so much more than just the clothing: it’s a lifestyle.” Researchers at the firm describe streetwear as being anchored by “the artists, musicians, DJs and designers who have helped bring the look to life.” They noted that the trend was “born on the shores of California,” but “infiltrated various locations, eventually making its way to the streets of New York City, across Europe’s borders, and throughout Japan.” Analysts at Trendalytics said streetwear as a social movement has “had a universal impact on art, home

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