Annie Sez, an Early Off-Pricer, Is Exiting the Retail SceneThe nameplate of the OG off-pricer is being retired from the retail landscape.

[Collection]Annie Sez, the plucky retailer with the tag line, “It’s not just a store. It’s an obsession,” survived lawsuits from luxury brands, disgruntled vendors, Hurricane Sandy, bankruptcy proceedings and new ownership. Now Toronto-based YM, which in 2013 acquired the chain, is closing or converting to sister brand Mandee all 20 Annie Sez units. While Annie Sez’ 25-year-old-plus customers favored deeply discounted designer duds, Mandee caters to juniors, ages 16 to 25. In the last few years, Mandee has been rebranding itself as fast fashion with low prices, as evidenced by a young woman standing on a beach and striking a sexy pose in a bikini top and long skirt with a thigh-high slit. A message on Mandee’s web site says, “‘Hey, what happened to all the product on your website?’ We want your Mandee online experience to be exceptional, so we’re rolling up our sleeves and working hard to make it happen. This may take some time, but don’t worry, we’ll still be right here, updating our website regularly with our latest collection which you can find in-store.” Annie Sez’ site carried its own message on Wednesday morning that read, “Thank You. It’s been our pleasure to serve you since our very first

Follow WWD on Twitter or become a fan on Facebook.

Read More...https://wwd.com/business-news/retail/annie-sez-an-early-off-pricer-is-exiting-the-retail-scene-1202754943/

No comments:

Post a Comment