Lofty Goals: PrimaLoft Fast-Tracks Sustainability, Refines TechnologyPrimaLoft created insulations made entirely from postconsumer recycled material.

[Collection]PrimaLoft, a materials science company, said it has introduced its first insulations made entirely from postconsumer recycled material. The technologies will be on display at the Outdoor Retailer Summer Market in Denver on July 22 to 26. Its PCR technology is offered within Silver Insulation, Black Insulation and Gold Insulation Luxe, which are all composed of 100 percent PCR material. The company noted that its Silver and Black PCR insulations are developed through a propriety process that involves reconstructing recycled plastic bottle chips into high-performance fibers. The firm said it aims for 90 percent of PrimaLoft insulation products to have at least 50 percent PCR content by 2020. PrimaLoft has saved more than 84.7 million plastic bottles from landfills and converted them into premium insulation technologies, according to the firm. Through its “Relentlessly Responsible” program, the firm underscores its goal “to provide sustainable solutions throughout its business in order to lessen its impact on the earth,” and pledge to “[work] diligently to reduce its footprint through the supply chain with an emphasis on finding solutions for reducing energy, carbon emission reduction, utilizing biodegradable products and incorporating natural plant-based fibers in its products.” Jacket by Vaude. Photo courtesy of PrimaLoft.  Florain Schneiderbanger Mike Joyce, president and chief executive

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