Vice Uses NewFront to RebrandIt was Nancy Dubuc's show, not Shane Smith's.

[Collection]It’s a new day at Vice Media. The hip Brooklyn-based company is tweaking its brand identity and emphasizing its new leadership team — which makes sense in light of the fallout when The New York Times reported that the flipside of Vice’s reputation for edgy cool was a macho workplace atmosphere that was not friendly to women. As in years past, the company closed out a week of digital media’s NewFront presentations to advertisers on Friday afternoon. But unlike other years, when it felt like a freewheeling party and a chance for marketers to let loose, this year was decidedly tame. There was still a bar and blaring music, but the event, held at Spring Studios, started at three in the afternoon as opposed to five and had a more subdued vibe. Once again, Vice founder Shane Smith was not in attendance. But whereas last year he spoke to the crowd from his mansion in Los Angeles in a pre-recorded video message, this year he was merely mentioned in passing. Instead, it was Nancy Dubuc’s moment. Dubuc, the former head of A&E Networks, doesn’t actually take the reins until the end of the month. “I keep pointing out to Shane that I’m still on

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