Retailers Earned More Than $100 Billion in Online Sales During Q1 2018Adobe Digital Insights confirmed this is an all-time high for online sales.

[Collection]Consumers continued to be spend-heavy in the first quarter of this year. According to Adobe Digital Insights, online sales reached a new high, securing more than $100 billion in the first quarter, marking an increase of more than 14 percent year-on-year. “That’s pretty remarkable because this is coming on the heels of 14.7 percent growth in the holiday season, which is pretty close,” said Siddharth Kulkarni, an analyst at ADI. “And it’s just a couple of years since we had our first $100 billion holiday season. So now we’re seeing that same number pop up in other quarters, which I think is a testament to how fast online growth is happening.” The big days for shopping were Martin Luther King Jr. Day and Presidents Day, the analysis discovered. “The two main holidays that we saw in Q1 were Martin Luther King Jr. Day and Presidents Day, and they both surpassed $1.5 billion, which is a respectable amount,” explained ADI analyst Costa Lasiy. “It’s nowhere near the $6 billion figure of Cyber Monday, but these two holidays were the highest two peaks in Q1.” As retailers and brands continue to hone their omnichannel experiences, this number will continue to grow, an ADI spokesman suggested.

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