Mytheresa.com’s Tiffany Hsu on How Instagram Has Shaken Up Fashion BuyingBy sharing much of her professional life on Instagram, Hsu has built a following of 58,000 on Instagram and became the de facto face of Mytheresa.com alongside her buying duties.

[Collection]LONDON — Tiffany Hsu cut her teeth in the industry training as a buyer at the likes of Lane Crawford and Selfridges and currently serves as the fashion buying director of Mytheresa.com. Since she started documenting much of her professional life on Instagram — sharing snaps from the front row, her favorite showroom pieces and her own outfits — she also managed to grow a following of 57,000 and create a platform of her own to promote all the projects and brand partnerships she works on as a buyer. Given her visibility on social media, she has become the de facto face of Mytheresa, hosting events for the retailer and even modeling the latest collections she bought, for images that appear on its web site and social media. While Hsu sees a clear distinction between her skills as a buyer and her ability to attract swarms of street-style photographers outside the shows, she believes that in a competitive retail landscape having a big voice — and social media visibility — matters. Here, she talks to WWD about how she navigates the social media landscape as a buyer and the importance of following, as well as leading. Tiffany Hsu  Courtesy Photo WWD: What were some of

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