Meredith Talks Up Brand Safety and Group Nine Hypes Engagement at NewFrontsMeredith and Group Nine had very different vibes on the fourth day of digital media presentations to advertisers.

[Collection]Meredith played it safe at its first NewFront presentation since acquiring Time Inc., holding its session in a packed Times Square theater on Thursday morning — and steering clear of mentioning the four Time Inc. titles it is in the process of trying to sell. The Midwestern publisher of lifestyle titles such as Better Homes and Gardens, Family Circle and Everyday with Rachel Ray, said in March it planned to off-load the newsier publications from Time Inc., such as the flagship Time magazine, Fortune, Money and Sports Illustrated. The only mention of Time came during an interview promoting People’s new Twitter show “Ch@tter,” when Christian Siriano reflected on being named to the Time 100 list. Apparently, it was a great honor and a fun night. Promoting People’s new series “Search History,” host and comedian Michelle Collins asked for a volunteer from the audience to have the search history on his or her phone publicly examined. “If you are facing layoffs and want to get severance, now is your chance,” Collins joked, seemingly unaware that Meredith itself is planning to lay off 1,200 employees over the course of 2018. In addition to a slate of new programming that corresponds to the company’s lifestyle brands, the firm revealed

Follow WWD on Twitter or become a fan on Facebook.

Read More...http://wwd.com/business-news/media/meredith-brand-safety-group-nine-hypes-engagement-newfronts-1202664958/

No comments:

Post a Comment