Follow WWD on Twitter or become a fan on Facebook.
At Plus-size Start-up See Rose Go, Hearing the Customer Is KeyThe new plus-size retailer is using "smart listening" and smart design to create a fashionable midmarket brand.
[Collection]For plus-size retailer See Rose Go, the brand believes “all women are beautiful, and they all deserve the feeling of empowerment clothing can award.”
“The woman who follows her ambitions and is passionate about what she does, it’s about her story and what makes her go,” the fashion brand’s web site touts. “Her size label doesn’t determine who she is or what she is capable of. We are inspired by the creative dreamer and the determined doer.”
On that last note, cofounders Erin Cavanaugh and Yi Zhou are creative dreamers and determined doers themselves, having coupled their fashion experience with an entrepreneurial spirit to bring the brand to life. As part of an ongoing series of executive interviews, Tim Boerkoel, founder of global executive search and consulting firm The Brownestone Group, talks with the founding duo about their thoughts on the sector and the new fashion brand.
Tim Boerkoel: See Rose Go is a new women’s fashion brand created to serve an underserved and often ignored consumer. Why launch your own brand in this category? And as it becomes more popular for brands to enter the segment, how do you differentiate?
Erin Cavanaugh: Yi and I each have an entrepreneurial spirit at heart. We met
Read More...http://wwd.com/business-news/business-features/at-plus-size-start-up-see-rose-go-hearing-the-customer-is-key-1202667615/
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment