Business Corpus: Apple Watch Sales Remain Draped In MysteryApple has refused to quantify its Apple Watch sales since the wrist-worn device debuted two years ago, leaving Wall Street analysts to guesstimate. The post Apple Watch Sales Remain Draped In Mystery appeared first on Investor's Business Daily.

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Apple (AAPL) late Tuesday reported "another great quarter" for its Apple Watch smartwatch. But you'll have to take the company's word for it, since it didn't back the claim with any unit sales numbers.

Apple has refused to quantify its Apple Watch sales since the wrist-worn device debuted in April 2015. By contrast, the company discloses unit sales for iPhone, iPad and Mac computers.

So, for the past 12 quarters, Wall Street analysts have had to estimate Apple Watch sales by parsing data from Apple's "other products" line item and other sources. Apple's "other products" category includes Apple Watch as well as Beats headphones, AirPods wireless earbuds, Apple TV set-top boxes, HomePod smart speakers, iPod Touch media players and other Apple-branded and third-party accessories.

In the company's fiscal second quarter, "other products" generated $3.95 billion in sales, up 38% year over year. It is Apple's smallest product category, but its fastest growing.

On a conference call with analysts, Apple Chief Executive Tim Cook spoke highly of the Apple Watch.

"Apple Watch had another great quarter with revenue growing by strong double digits year-over-year to a new March-quarter record," Cook said. "Millions of customers are using Apple Watch to help them stay active, healthy and connected and they have made it the top-selling watch in the world."

But just how many watches did Apple sell last quarter?

Drum Roll, Please

Most Wall Street analysts didn't provide estimates for Apple Watch unit sales. But at least 10 did: Bernstein, BMO, Canaccord Genuity, Deutsche Bank, FBN, Guggenheim, Needham, Oppenheimer, Raymond James and UBS.

The consensus estimate of those firms puts Apple Watch unit sales at 4.4 million in the March quarter. That tops the FactSet forecast of 4 million.

For the current quarter, those nine firms are predicting that Apple will sell 4.2 million smartwatches. The FactSet prediction for the June quarter is 4 million.

For the full fiscal year, which ends Sept. 29, Apple is now seen selling 20.4 million smartwatches. The FactSet consensus is 20 million.

The Apple Watch competes with smartwatches from Fitbit (FIT), Garmin (GRMN), Samsung and others.

Garmin Beats Q1 Views

Garmin on Wednesday reported better-than-expected first-quarter results, thanks to strong sales of outdoor and fitness devices, including smartwatches.

The Olathe, Kansas-based company earned 68 cents a share, up 31% year over year, on sales of $710.9 million, up 11%, in the March quarter. Analysts expected 56 cents and $669 million.

It was the fastest growth in earnings per share at Garmin in six quarters and fastest sales growth in over three years.

Garmin stock jumped 5.7%, near 62.35, in afternoon trading on the stock market today. Shares have been forming a flat base with a buy point of 66.06 for the past 11 weeks.

Apple stock rose 5%, near 177.60, on Wednesday.

The post Apple Watch Sales Remain Draped In Mystery appeared first on Investor's Business Daily.