The Business Case For The Return Of `American Idol', Other Fan FavoritesIn an increasingly uncertain television market, old favorites like "American Idol" provide networks and their advertisers with certainty because they continue to have millions of fans.

[Collection]In an increasingly uncertain television market, old favorites like "American Idol" provide networks and their advertisers with certainty because they continue to have millions of fans.https://www.forbes.com/sites/jonathanberr/2018/03/09/the-business-case-for-the-return-of-american-idol-other-fan-favorites/