Doing Good Leads To Doing Well: Everlane Shows How Tragedy Can Transform StrategyIn the aftermath of the Parkland shooting, companies have spoken out against gun violence, but could they do more? Everlane's response to the Rana Plaza factory collapse in 2013 shows how tragedy can help leaders align ethics and profits.

[Collection]In the aftermath of the Parkland shooting, companies have spoken out against gun violence, but could they do more? Everlane's response to the Rana Plaza factory collapse in 2013 shows how tragedy can help leaders align ethics and profits.https://www.forbes.com/sites/berniecarlson/2018/03/09/doing-good-leads-to-doing-well-everlane-shows-how-tragedy-can-transform-strategy/