J. Crew Adds Chief Experience Officer As It Focuses on DigitalAdam Brotman has a history of digital retail initiatives.

[Collection]J. Crew Group’s chief executive officer Jim Brett looks to be homing in on retail buzzwords such as “community” and “experience.” The beleaguered retailer is bringing on Adam Brotman, a digitally savvy veteran of Starbucks, to serve as its first “chief experience officer,” a role that looks to be a first for the retailer. A representative of J. Crew could not be immediately reached for comment. During Brotman’s nearly 10 years with Starbucks, where he most recently served as executive vice president of global retail operations and partner digital engagement, he led the company’s digital business, including initiatives around mobile payment and apps. He’s also been a member of the board at Neiman Marcus, but the retailer said Thursday that Brotman is resigning effective Feb. 20, noting the move is not the result of an “disagreement.” J. Crew also recently linked up with WeWork, the community-driven urban coworking space, by featuring some diverse members of WeWork in the brand’s catalogue. The tie-up includes a string of panel discussions that will be held at J. Crew pop-ups within WeWork spaces and a WeWork spokeswoman said the effort will showcase not only its community, but also J. Crew’s “authentic approach to fashion.” There are other signs

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